Sunday, April 5, 2009

The Economics of the Environment -Thanks to Pres. Obama, There Is Such Thing

As I'm reading "Spreading the Green," by Bradley Bowden, I find myself thinking, "Wow. This guy is on to something." In this article, Bowden describes the business he and his wife own and manage called "Green Shield International."  Together, the Bowdens are trying to create a "green referral network" to distribute environmentally-friendly products among friends, their friends, their friends, etc. 
In autobiographical-like prose, Bowden describes how he went from a farm-boy in Wisconsin to "green-man on campus;" his interests ranging from pottery to business to the health of the earth; all the while observing passive resistance by those confronted with environmental issues. His descriptions narrate a stigma shift - we as Americans have gone from "a Hummer nation" (thanks to Maureen Dowd for that phrase) to one with Smart Cars and Hybrids; then toting big shopping bags and now sporting recycled burlap bags. Earth-friendly is in, and the perks of looking after your carbon footprint are even better today, thanks in part to President Barack Obama himself.
Obama's stimulus package includes many environmentally-conscious features, ranging from green jobs, green energy, and green infrastructure. Monetary incentives for citzens using solar power, passive heating of houses, and electric cars have soon followed. Bowden mentions how some green products are hard to advertise in today's fiscal crisis - but thanks to President Obama, this may not be the case for long. I wouldn't doubt if he had more taxbreaks up his sleeve for those willing to help this cause. Oh how the culture has changed. Hopefully, it's not too late.

http://www.nytimes.com/2009/04/05/jobs/05boss.html?_r=1&8dpc

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